In this four-session virtual course, you will learn how to create and execute a marketing strategy while considering the external landscape and customer needs. Segment the market and position your offerings for each segment. Understand the importance of branding and consistent messaging. The course will also cover the role of marketing technologies, including AI and social media.
To see a detailed overview, learning objectives, what you’ll get, the schedule of topics, information on the instructor, and additional resources, please see the course syllabus below.
We ask that all course participants refrain from using AI tools during Instructor-Led Course sessions. Instructors may remove any AI notetaking bots from the meetings.
Marketing and Branding Syllabus
Instructor Led Courses One Pager 
